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What is strategic business management?

In order for any business to succeed, you need a strategy. It is an important plan of action that every business needs to implement for the successful operations, communications and management of all business functions, in the long term.  

Communicating the strategies in place with everyone involved in the business, both internal and external is crucial. Employees and stakeholders involved in an organisation must have a clear understanding of the direction the business is heading towards, so they too can contribute and perform optimally.  

Strategies guide a business to run efficiently

They do this after evaluating the goals, vision, objectives as well as future plans.  

However, to come up with good business strategies, businesses need to focus on collecting very specific information such as customer opinions, employee performance, and industry best practices - this is what strategic business management is all about. 

Strategic business management relies mainly on research and planning, which is essential for any company to succeed in their home market as well as in the international business space.  

Apart from research, strategic business management functions in an international context can also be seen in resource allocation and awareness of environmental impact.  

Last year, Bloomberg and other reports showed that the 2021 credit risk was continuing from 2020 post-pandemic, in slowing down supply chains in businesses worldwide.  

As a strategic business management decision, many businesses today are upgrading risk management systems in order to identify, control, monitor and improve their business credit risks for the future. For that reason and more, strategic business management is a vital component of international business and its success. 

However, understanding strategic business management alone is not enough. It is important to factor in all other elements to international business to gain a well-rounded approach to what it entails. 

MSc in International Business and Management  

If you are looking to progress in your business management career with a focus on strategy, The University of Central Lancashire offers an extensive postgraduate qualification in International Business and Management, which is accessible online and part-time from anywhere in the world.  

Want to learn more about what it's like to study an online, part-time course? UCLan offers a range of support and an interactive learning experience for all online students:

How you'll study

This course is designed carefully for the next leaders in business. Upon completing the course you’ll be equipped with all the key skills and expertise required for executive and managerial positions within any international business organisation.  

By following a very real-world education programme that includes tools to develop professionally, you’ll be able to confidently meet the demands and complex issues of modern-day business management needs.  

The MSc in International Business and Management has well-structured modules that cover everything within the business management landscape.  

The Strategic Futures module, which carries 40 credits, delves deep into understanding the strategic business management process and its importance to organisations internationally.  

You’ll explore various models and frameworks of strategic management, learn how to identify and respond to global trends, and also discover ways in which you can position your findings through strategic thinking within organisations.  

You’ll be provided with the required training and guidance to explore and navigate through marketing practices and the business management field, with the necessary skills to address any challenges faced by multinational corporations across various business environments.  

As a graduate of the programme, you’ll also have expert knowledge in how to understand and apply core theories, practices and techniques of global strategic business management.  

If you are ready to take on the next academic challenge in life to earn an MSc in International Business and Management, visit the page below to read more about the programme offered by The University of Central Lancashire today: 

Explore the course

Have questions?  

We'd love to hear from you. Get in touch to discuss your course of interest and ask any questions about studying.